Headless CMS vs. DXP: What Are the Differences and Benefits?

What Is a Headless CMS?

Pros and Cons of a Headless CMS


  • It’s scalable: A headless CMS centralizes content management in one place, meaning it can serve several frontends at the same time. To add a new website to your pool, you only need to make its frontend call the APIs exposed by your CMS.
  • It’s efficient and gives you control over your content: Adopting a headless CMS means you avoid redundancy in your infrastructure so you don’t deal with extra overhead or inefficiency. Since everything is managed in a single place, you can more easily monitor performance, user interactions, and engagement.
  • It’s secure and up-to-date: A headless CMS is software as a service (SaaS) by nature. The provider who develops it will keep it up-to-date and upgraded for you, making it a more secure solution.

The Con

When to Adopt a Headless CMS

What Is a DXP?

Pros and Cons of a DXP


  • It helps you retain your customers: Delivering richer experiences to your customers through an omnichannel strategy is crucial to retaining them. According to one study, this helps you achieve 91 percent greater year-over-year customer retention rates than businesses that don’t follow this approach.
  • It allows you to deliver personalized experiences: The data gathered by a DXP can be used by AI and machine learning–based algorithms to produce richer, more personalized experiences for your customers; for example, by adapting search results to first show the most relevant products predicted by these algorithms.
  • It gives you control: The massive amount of data that a DXP gathers can help you understand the current state of your business and the effectiveness of your communication strategy and marketing campaigns. This way, you can correct them accordingly.


  • Selecting the right elements takes time: There are so many services and SaaS platforms available on the market to build a powerful DXP that evaluating them all to choose the best option can be a gruelling task.
  • Integrating all the services in a DXP may be difficult: When you have to integrate different services through their APIs, that integration might not go smoothly, depending on the quality of the service. Customer service and documentation quality play a key role.

When to Adopt a DXP

Headless CMS vs. DXP: Main Differences

How to Use Strapi as a DXP




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